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    Friends and family

    “Friends and Family” is a Lifestyle destination curated with globally up-and-coming and well-known brands that create a diverse overarching theme. Our philosophy is straightforward, showcase brands that effortlessly merge fashion with practicality, brands that we like to wear ourselves. "Friends and Family" aims to foster a community of individuals who share our enthusiasm for the stories embedded in each piece and our deep appreciation for craftsmanship. At "Friends and Family," it's not solely about products – it's about embracing a lifestyle and connecting with like-minded people who appreciate both substance and style.

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OBEY

Obey, born from Shepard Fairey's street art origins, started as a visual movement known for politically charged and culturally symbolic graphics. From the "Andre the Giant Has a Posse" stickers, it transitioned into a clothing line reflecting Fairey's rebellious art. The brand's designs often fuse street culture with fashion trends, collaborating with artists and musicians, advocating social and political causes. Obey's global impact stems from its iconic imagery, appealing to both street art devotees and fashion enthusiasts, blending art, activism, and fashion into a unique cultural phenomenon.
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OBEY
OBEY LOWER CASE CLAY
126.00 NIS 210.00 NIS Sale
XSSML
30% off
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OBEY
OBEY KARINA PULLOVER SILVER GREY
300.00 NIS 430.00 NIS Sale
XSSMLXL
29% off
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OBEY
OBEY KARINA PANTS SILVER GREY
360.00 NIS 510.00 NIS Sale
XSSMLXL
30% off
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OBEY
OBEY IT’S ALL LOVE BROWN SUGAR
147.00 NIS 210.00 NIS Sale
MLXLXXL
30% off
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OBEY
OBEY EYES ICON 2 BLACK
147.00 NIS 210.00 NIS Sale
MLXLXXL
30% off
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OBEY
OBEY BOLD HOOD BLACK
357.00 NIS 510.00 NIS Sale
MLXLXXL
30% off
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OBEY
OBEY BOLD HOOD ACADEMY NAVY
357.00 NIS 510.00 NIS Sale
MLXLXXL
40% off
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OBEY
OBEY ARIANA JACKET UNBLEACHED
445.00 NIS 740.00 NIS Sale
SMLXL
30% off
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OBEY
FUBAR PLEATED PANT ROSIN
413.00 NIS 590.00 NIS Sale
262830
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