GOOD ON

Founded in Tokyo in 1997, Good On combines Japanese craftsmanship with the heritage of classic American sportswear, utilizing only premium U.S.-grown cotton and time-honored knitting techniques to create T-shirts that are built to last for decades of wear. Each piece is pigment-dyed for a rich, lived-in character that deepens with time, embodying the brand’s belief that clothing should improve with age. With meticulous construction, reinforced details, and fabrics chosen for comfort and durability, we are proud to add this timeless everyday essential to our family.