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    Friends and family

    “Friends and Family” is a Lifestyle destination curated with globally up-and-coming and well-known brands that create a diverse overarching theme. Our philosophy is straightforward, showcase brands that effortlessly merge fashion with practicality, brands that we like to wear ourselves. "Friends and Family" aims to foster a community of individuals who share our enthusiasm for the stories embedded in each piece and our deep appreciation for craftsmanship. At "Friends and Family," it's not solely about products – it's about embracing a lifestyle and connecting with like-minded people who appreciate both substance and style.

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GRAMICCI

In the early 1980s, Mike Graham, a passionate climber, had a vision. He wanted to create outdoor clothing that offered not just durability but also the freedom to move. This vision led to the birth of Gramicci in 1982, with the motto "Freedom of Movement."

Gramicci is renowned for its gusseted crotch design, allowing wearers to move with ease, and its built-in belts for a secure fit. The brand has a global following among outdoor enthusiasts and has even influenced streetwear. Today, Gramicci continues to blend freedom and functionality in its clothing, honoring its founder's commitment to comfort and style in the great outdoors.

 

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Gramicci womens VERY SHORT Shorts Stone
30% off
Quick buy
GRAMICCI
Very Shorts
315.00 NIS 450.00 NIS Sale
XSSML
Gramicci womens VERY SHORT Shorts Black
30% off
Quick buy
GRAMICCI
Very Shorts
315.00 NIS 450.00 NIS Sale
XSSML
Gramicci womens VERY SHORT Shorts Chino
30% off
Quick buy
GRAMICCI
Very Shorts
315.00 NIS 450.00 NIS Sale
XSSML
30% off
Quick buy
GRAMICCI
W'S G-Short
280.00 NIS 400.00 NIS Sale
SMLXS
40% off
Left Right Quick buy
GRAMICCI
Corduroy Gramicci Pant
450.00 NIS 745.00 NIS Sale
SMLXL
40% off
Quick buy
GRAMICCI
Corduroy Gramicci Pant
450.00 NIS 745.00 NIS Sale
SMLXL
50% off
Quick buy
GRAMICCI
Salamander Hooded Sweatshirt
300.00 NIS 600.00 NIS Sale
SMLXL
50% off
Quick buy
GRAMICCI
Salamander Hooded Sweatshirt
300.00 NIS 600.00 NIS Sale
SMLXL
50% off
Quick buy
GRAMICCI
Salamander Hooded Sweatshirt
300.00 NIS 600.00 NIS Sale
SMLXL
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