“Friends and Family” is a Lifestyle destination curated with globally up-and-coming and well-known brands that create a diverse overarching theme. Our philosophy is straightforward, showcase brands that effortlessly merge fashion with practicality, brands that we like to wear ourselves. "Friends and Family" aims to foster a community of individuals who share our enthusiasm for the stories embedded in each piece and our deep appreciation for craftsmanship. At "Friends and Family," it's not solely about products – it's about embracing a lifestyle and connecting with like-minded people who appreciate both substance and style.
Carhartt WIP, an offshoot of the historic workwear brand Carhartt, emerged in 1989 to blend durability with contemporary street fashion. Retaining Carhartt's rugged quality, WIP adapts traditional workwear into modern, urban styles. With a range of clothing from jackets to accessories, the brand balances functionality with trend-forward design. Collaborations with artists and brands create limited-edition collections, appealing to a diverse audience, uniting workwear enthusiasts with those seeking on-trend urban fashion. Carhartt WIP's global presence in major cities reflects its ability to bridge the gap between workwear and streetwear, drawing in a wide-ranging clientele.